Total Learning Concepts, a biopharma training content and training solutions company specialising in eLearning, will offer education courses that will enable detailers to receive continuing education credits in important areas such as compliance laws and regulations, basic principles of pharmacology, and managed care organisation models and market trends.

The Lawrenceville, New Jersey-based company, a division of Publicis Strategic Solutions Group, will enable any District of Columbia pharmaceutical sales representative to earn credit toward maintaining their Pharmaceutical Detailer’s licenses. The company has also submitted additional programmes to the DC Board of Pharmacy for approval toward continuing education credit for pharmaceutical sales representatives. Further approvals are pending.

Three eLearning courses—Compliance and Pharmaceutical Selling, Clinical Pharmacology, and Selling in the Managed Care Marketplace—have been approved by the District of Columbia Board of Pharmacy.

Each course will provide four continuing education credits in accordance with the district’s Safe Rx Amendment Act. The law requires employees and independent contractors of pharmaceutical manufacturers to be licensed by the District of Columbia Board of Pharmacy and to earn continuing education credits, among other provisions.

Further details are as follows:

• Clinical Pharmacology introduces a pharmaceutical sales representative to the basic principles of clinical pharmacology and serves as an ongoing reference guide. Learning clinical pharmacology is crucial to the success of a pharmaceutical sales representative, and mastering basic principles of clinical pharmacology provides a foundational understanding of pharmaceutical structure and mechanism of action.
• Compliance and Pharmaceutical Selling instructs detailers in basic information about compliance laws and regulations and how to apply their knowledge to their everyday promotional efforts. The interactive learning programme consists of five eBooks, each of which includes one or more eGames that review, test, and reinforce learner understanding.
• Selling in the Managed Care Marketplace explains the various managed care organization models, reveals market trends, and examines formularies and cost controls. It also provides insight into the motives that drive several key managed care stakeholders.

In the past, Total Learning Concepts has also worked with biopharma companies in providing their sales representatives with the skills, knowledge, and practice they need to build long-term relationships with their customers. Such programmes have been developed based on the concepts and theories of conflict resolution, personality profiles, buying cycles, and consultative selling. The programme teaches sales representatives how to analyse doctors’ needs, work with them to better manage their medical practices.

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